Chris Dehring - Chief Marketing Officer LIME Caribean & Chairman LIME Jamaica
Kingston, Jamaica – LIME, as they tout, the Caribbean’s leading full service telecoms provider, has announced in Jamaica that it will invest a massive $US600 million in its business across the region over the next five years.
In their own words, “the hefty allocation will underwrite the delivery of innovative new services and the wide-scale upgrading of existing infrastructure to enhance the quality of the company’s current offerings.”
At a media briefing on Wednesday in Kingston, Jamaica, LIME’s Chief Marketing Officer (CMO) Chris Dehring said: “Over the next five years we intend to invest more than US$600 million in our 13 business units across the region to improve the services that we offer and to roll out the kind of new technologies and innovative services that will help us to retain our present customers and attract new ones”.
Among several other initiatives, Mr. Dehring said that, the company will be launching its TV service, initially in Jamaica and Barbados, by the end of 2010. In addition, LIME will be: significantly upgrading its Internet capacity to deliver speeds of 8mb or higher; improving its mobile coverage with innovative value added wireless services; and rolling out next generation fixed and mobile networks.
Mr. Dehring also said that LIME will be accelerating the roll out of retail stores to make it easier for customers to access the company’s products and services, and will also be upgrading its Contact Centre to provide an improved Customer Service experience across the region.
“LIME is investing aggressively in the growth and expansion of our business to give the people of the region services that are on par with those offered in places like North America and Europe which will ensure that we remain the provider of choice both now and in the future,” he said, adding that, “Throughout most of the Caribbean, LIME is the leading player in the telecoms market and we have no intention of conceding this position.”
As he boastingly concluded that LIME is the Caribbean’s largest telecommunications company with a proud history in the region he said: “LIME is not just about providing telecommunications services to the people of the Caribbean. The company has been an integral part of the region for 140 years and will continue to remain so by ensuring that it contributes to improving the life of Caribbean people in everything they do.”
