Replaces LIME as the new retail brand
Building colour changes – shows rebranding in progress
A release dated today, November 6, 2015, begins, “It’s official – LIME Montserrat is now the new Flow. This transformation marks the beginning of a new era for the brand – the result of Cable & Wireless’s successful merger with Columbus International Inc. which was completed in April this year.”
This new retail brand, Flow, is part of the multi-million dollar merger with Columbus International Inc.
Country Manager, Randolph Lewis
Randolph Lewis, Montserrat’s Country Manager said, “The phased launch of the newly refreshed retail brand – Flow – across the Caribbean has now reached our shores. This is an exciting new development for the region and more specifically for Montserrat. This provides us with a unique opportunity to create a new future with Flow and totally transform our customer experiences,”
Lewis also said, “Montserratians stand to benefit from the combined strength of both companies as we bring together 150 years of C&W legacy and tradition, with the innovation and customer focused spirit of Columbus. As we say a fond farewell to LIME and a warm Caribbean hello to Flow, we welcome a new culture of innovation, superior customer service, technical excellence, backed by investments in technology, people and community,” the Country Manager also said.
To reward loyal customers and at the same time mark the occasion of Flow’s introduction to the market, the Company has unveiled a suite of exciting special offers with many more product and service innovations to come. The “Say Hello to Free Calls” promotion allows customers free calls to any network, anytime between now and December 31, 2015.
In addition, Flow Montserrat offers Talk Abroad for FREE World Pak Lite promotion with the first month free plus 300 minutes of international calls to UK home phones, USA and Canada.
Special smartphone offers including iPhone 5S at promotional rates with a 1GB Data Plan Plus, and with the added bonus of 2GB of Data FREE as well as Alcatel One Touch with a 1GB Data Plan plus a bonus 2GB of Data Free.
According to Lewis, “All this underscores our unswerving commitment to deliver more to our customers.”
The General Manager encouraged Montserratians to embrace the new future of world class telecommunications to Montserrat and join in the celebrations – a free public concert dubbed Flow Live at the newly renovated Sweeney’s Customer Retail Centre on November 6. (Advertisements throughout this issue and on the TMR website shows off a sample of their services)
In the release today about the launch Steeped in the essence of all that’s positive about the Caribbean, encompassing the best qualities of the people, our passion, drive to succeed, innovation and positive vibes, the Flow brand is truly “Caribbean Inside.” A dynamic, confident, inspiring and engaging brand, C&W and Flow are on a singular mission of Connecting Communities…Transforming Lives.
Sources say and it is believed that it is not far away, especially with the government talk of fibre optics not too distant away being rolled into Montserrat, and as hints existed before with LIME customers may soon receive telephone (mobile and landline) video, audio, television and just about any other kind of digital data stream using Flow’s comprehensive FTTH broadband connection.
Further information regarding the Flow said, “C&W through the acquisition of Columbus International Inc on 31 March 2015, C&W now delivers superior high-speed mobile data, broadband and TV/video services. It has leading market positions in Mobile, Fixed Line, Broadband and TV consumer offers.
Flow Country Manager Niall Sheehy, speaking at the Flow launch in Barbados in July this year, had said, the consumers there, “will also benefit from bundling of products, new and exciting apps and the ability to access products and services from a variety of platforms, via its network.
During the transition from LIME to Flow, all previously LIME branded top up agents and retail outlets will continue to provide top up services for Flow.
The release ended with an invitation customers to visit the website to get more information at www.discoverflow.co or contact 1-(664)-491-1000
#thisishowweflow
Some information on Cable & Wireless Communications Plc (CWC) – a full service communications and entertainment provider, operating in the Caribbean and Latin America.
C&W has more than 7,500 employees serving over 6 million customers (Mobile 3.8m; Fixed Line 1.1m; Video 460k and Broadband 665k) as well as over 125k corporate clients and 225 wholesale customers across 42 countries. The Company’s leading brands include: LIME and Flow in the Caribbean; BTC in The Bahamas; Mas Movil in Panama; C&W Business and C&W Networks. C&W is the market leader in most products offered and territories served. It is a major contributor to local communities through its corporate social responsibility programmes.
